Monday, April 25, 2011

The Roxy's Gourmet Grilled Cheese Food Truck Mystery

Some recent posts on Facebook and Twitter from a Boston-based grilled cheese food truck have been causing people to scratch their heads and wonder--has the food truck been stolen, or is there something else going on here?

According to posts by Roxy's Gourmet Grilled Cheese, their food truck is missing and a reward has been posted on both their Facebook and Twitter pages. One of their posts on Facebook states: "As many of you already know, Roxy has gone missing. Last seen on the Mass Pike heading west bound. We have a national search party trying to find her. Currently searching the highways for trails of cheddar and baby swiss cheese." This post makes us wonder if this may actually be a publicity stunt of some kind. When we find out more on the apparent theft of the Roxy's Gourmet Grilled Cheese food truck, we will post an update here.

Thanks to Adam's Hospitality and Tourism Industry Blog and Grub Street Boston for this rather intriguing story.

[April 25 update: Based on posts on their Twitter and Facebook pages as well as some other information we have received, it appears that the Roxy's Gourmet Grilled Cheese food truck may currently be traveling the country and it may in fact be involved with the filming of a food truck show. It is probably worth following the Roxy's Gourmet Grilled Cheese Truck Foursquare page over the coming days to find out more information on the truck's whereabouts.]

[May 4 update: The Roxy's Gourmet Grilled Cheese food truck has (kinda sorta) been found. According to the Denver Westword site, the truck is on its way to Denver--if not already there--to take part in season two of The Great Food Truck Race on the Food Network. Thanks to a poster on Chowhound for letting us know about this.]

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