Boloco Closes in Brighton's Cleveland Circle
A local group of restaurants that features burritos has closed one of its first locations.
According to a Facebook post, Boloco shut down its shop in the Cleveland Circle section of Brighton, saying "So Long Old Friend....Thank you to the nearly 1,000 team members who made burritos for the over 2,000,000 of you who visited us during that time. We will remember." A post from Universal Hub gives more information on the closure, including a note from the chain that says the following: "Why are we closing, you may ask? The simple truth is that for the last 3-4 years we have lost money at Cleveland Circle - quite a bit of it, in fact. With Boloco's high quality ingredients and highest paid employees in the industry, we needed more customers every day to run a sustainable business and whatever we were (or more likely not) doing at that location just didn't attract enough of you. It really always comes down to simple math."
A timeline page within its website states that the Beacon Street location of Boloco opened in 1998 when it was called The Wrap, joining its original location on Massachusetts Avenue in Boston's Back Bay (it was briefly called Under Wraps) and a second shop on Massachusetts Avenue in Cambridge's Harvard Square. Today, locations of the Park Plaza-based group of dining spots can be found in downtown Boston, the Back Bay, the Northeastern University area, Children's Hospital in the Longwood area, Cambridge's Harvard Square, Lynnfield, Natick, and Wellesley, along with four others in New Hampshire, Rhode Island, and Vermont.
The address for the now-closed location of Boloco in Cleveland Circle was 1940 Beacon Street, Brighton, MA, 02135.
Follow us on Twitter at @hiddenboston
[A related post from our sister site (Boston's Hidden Restaurants): List of Restaurant Closings and Openings in the Boston Area]