Jordan Marsh's Blueberry Muffins (and Jordan Marsh) May Return
It looks like a legendary local treat may be returning--along with the brand that was behind them.
The Boston Herald is reporting that the Jordan Marsh brand name has been transferred from Macy's to California-based company Strategic Marks in a settlement that also allowed Macy's to retain the Filene's brand name. According to the article, Strategic Marks CEO Ellia Kassoff says that the company plans to bring Jordan Marsh back as an online store at first, with brick-and-mortar stores coming a few years later, while he also says that they are looking to bring back the famed Jordan Marsh blueberry muffins; Kassoff mentions in the article that the company has been in talks with John Pupek, the famed Jordan Marsh baker who made the classic muffins by hand for many years.
Jordan Marsh started out in Boston in 1841 and eventually became a regional chain of department stores, with the last of its shops disappearing from the landscape in 1996 when they were converted to Macy's outlets. The Jordan Marsh muffins continued to be produced by Pupek for his Brockton bakery--which was called Jordan Marsh Muffin Co.--until it closed in 2004, according to an article in boston.com.
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[Related article from our sister site (Boston's Hidden Restaurants): Slideshow--Ten Items from Bakeries and Pastry Shops in the Boston Area and Beyond]