Thursday, September 27, 2012

Flour4 Is Opening in Boston's Back Bay

A bakery and cafe with locations in the South End of Boston, the Fort Point neighborhood, and Cambridge's Central Square is opening a fourth location, with this one being in the Back Bay.

According to a post on Joanne Chang's Facebook page, Flour4 will be opening on Clarendon Street, moving into the space where the Hard Rock Cafe had been until it moved to Faneuil Hall. Based on the menu at the other three locations, the new spot in the Back Bay will likely feature items such as sticky buns, muffins, scones, tarts, cookies, cakes, sandwiches, coffee, and tea.

[September 27 update: Eater Boston mentions that the new Flour4 will be located on the ground floor of the building at 131 Clarendon Street, which will also be the new headquarters for Brookline Bank.]

[September 28 update: Joanne Chang posted (via her Facebook page) a "first peek" at Flour4 in the form of a detailed drawing, showing that the new space may have stools along the windows, tables of varying sizes, a large ordering area, ceiling fans and hanging lights, and what appears to be a sleek, modern overall look. The drawing can be seen at the following link: http://twitter.yfrog.com/esqvjswj]

[October 10 update: The Chowder blog of Boston Magazine adds some new information about the upcoming Flour4 via an interview with Joanne Chang. The new place will have approximately 50 seats, which makes it noticeably bigger than the original Flour in the South End (it will be about the same size as the Fort Point location). Also, it will have "a lot of light, open windows, [and] high ceilings," according to Chang. Finally, Flour4 could be open around Christmas, though an exact opening date is not yet in the works.]

[January 11, 2013 update: A post on Joanne Chang's Twitter page indicates that Flour4 is now open. (Thanks to Eater Boston for bringing this to our attention.)]

Joanne Chang (who is the owner of the Flour bakery-cafes and is also co-owner of Myers + Chang in the South End) says that the new Flour4 could be open by the end of the year.

The address for this new bakery and cafe in the Back Bay is: Flour4, 131 Clarendon Street, Boston, MA, 02116. The website for Flour is at http://www.flourbakery.com/



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3 Comments:

Blogger John Mc said...

You sure about this? With the massive renovation and big "bank opening soon" sign, it's hard to believe flour would be opening in the huge main floor space...

12:29 PM  
Blogger Marc said...

Positive, since it comes directly from Joanne Chang.

2:41 PM  
Blogger BosGuy said...

So happy to read this. I use to work in that building years ago when AIDS Action Committee was based there. I would have LOVED to have had this downstairs in stead of the Hard Rock.

3:05 PM  

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