Monday, October 22, 2012

Wendy's New Upscale Concept Has Come to Franklin and Marlborough

A fast-food joint that is known for its burgers has brought a new "upscale" concept to two communities along the Route 495 belt west of Boston.

The Boston Globe is reporting that a new version of Wendy's is now open in Franklin and an existing Wendy's in Marlborough has been changed over to the new format, with each restaurant including a fireplace, flat-screen TVs, WiFi, and a menu that goes well beyond the standard burgers and fries for which the chain is known. The article mentions that the new concept is part of Wendy's "A Cut Above" brand position that aims to differentiate the chain from other fast-food burger spots.

A couple of the items included on the menu at the Wendy's locations in Franklin and Marlborough include a berry almond chicken salad and a spicy guacamole chicken club sandwich, according to the Globe.

The article mentions that a press release shows there only being 10 such Wendy’s restaurants in the entire country that currently have this new concept.

Thanks to the Boston Business Journal for bringing this to our attention.



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