Magnolia Bakery Still Looking to Expand to Boston
A group of bakeries based in New York City that gained notoriety thanks to a TV series--and which also helped bring about the cupcake craze of the 1990s and 2000s--has reiterated its plans to come to Boston.
The Boston Business Journal is reporting that Magnolia Bakery is once again saying it hopes to expand to Boston, along with Greenwich, CT, and Washington D.C., with new locations expected by the latter part of 2017 or 2018, though it is not known if the Boston shops will be opening then. (The BBJ says that no leases have been signed as of yet.) Back in 2010, we mentioned that the bakery was eyeing Boston, and while the bakery--which started out in Greenwich Village in the 1990s--now has additional shops in New York as well as Long Island, Chicago, Los Angeles, and Honolulu, no stores ever did open up in the Boston area.
Magnolia became famous thanks in part to its being featured on "Sex and the City," and it has also been mentioned on a number of other TV shows and movies over the years.
The website for Magnolia Bakery can be found at http://www.magnoliabakery.com/
Thanks to Eater Boston for initially bringing this to our attention.
Magnolia Bakery May Be Coming to Boston
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[Related article from our sister site (Boston's Hidden Restaurants): Slideshow--Ten Items from Bakeries and Pastry Shops in the Boston Area and Beyond]