Thursday, April 20, 2017

Midici: The Neapolitan Pizza Company to Open at Somerville's Assembly Row

A California-based "fast-fine" pizza chain is on its way to the Boston area, setting up shop in a growing development just north of the city.

Eater Boston is reporting that Midici is planning to open at Assembly Row in Somerville, joining another pizzeria--Ernesto's--within the complex. The chain's website says that its franchises combine "the best of fast-casual with highly polished and experiential fine dining" and that it is planning to have a major expansion, opening 50 new shops by the end of 2017 and considering a possible 1,000 locations over the next 20 years.

Midici, which is headquartered in Los Angeles, currently has no locations in New England; it is not yet known if the Somerville shop will be the first or if other locations in the region might open before the Assembly Row outlet.

The address for this upcoming pizza spot in Somerville is: Midici, 463 Assembly Row, Somerville, MA,02145. The website for the chain can be found at http://www.mymidici.com/

[October 10 update: A press release indicates that Midici hopes to open later this year at Assembly Row, and that it will offer Neapolitan pizza, craft beers, fine wines, and cocktails in an upscale environment.]

[December 13 update: A press release states that Midici plans to open at Assembly Row on January 11, and that it will offer free Margherita pizzas (one per customer) that day.]

[December 27 update: The Somerville Journal says that in addition to Margherita pizzas being given out on its planned opening day (January 11), Midici will also give 20 percent of proceeds to the Somerville Homeless Coalition and the Somerville High School Culinary Arts program on January 12 and children will be able to eat for free on January 13.]

[January 8, 2018 update: According to an email, the opening of Midici at Assembly Row has been delayed due to last week's storm, as high winds caused outdoor scaffolding to collapse which affects some of the final construction taking place. It appears that the restaurant could be opening later this month, but no opening date has been given as of yet.]

[January 30, 2018 update: A new email indicates that Midici now looks to have its grand opening at Assembly Row on Friday, February 9, and that it plans to offer one free margherita pizza to all customers that day. In addition, children 12 and under (with a paying adult) will receive a free margherita pizza on Saturday, February 10, and on Thursday, February 15, the restaurant will donate 20 percent of all sales to  a combination of the Somerville High School Culinary Arts Program and the Somerville Homeless Coalition.]

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[Related article from our sister site (Boston's Hidden Restaurants): Slideshow--Twelve Pizzas in the Boston Area and Beyond]