Starbucks to Start Selling Instant Coffee

The global coffee chain Starbucks is now in the instant coffee business. According to CNN and several other sources, the company will offer a "ready brew" coffee named Via throughout its U.S. locations beginning today.

CNN mentions 40% of all global coffee sales are instant coffee, making it a potentially huge market for Starbucks. And since the struggling economy has led many coffee drinkers to forgo the higher-priced Starbucks coffees in favor of cheaper cups at other chains, the move into instant coffee may help Starbucks bring back customers.

According to the CNN article, Via will cost around $1.00 for a cup, with an option of getting a pack of 12 cup-size servings for just under $10.00.

Starbucks is the largest coffee shop chain in the world, with more than 10,000 stores across the country, including over 100 in and around Boston.

For more information on the introduction of instant coffee to Starbucks, please go to the CNN link below.

Starbucks unveils its instant brew