Thursday, October 27, 2016

Tasty Burger Files Notice of Opposition Against Chipotle's Tasty Made Brand

This summer, we reported that a local group of burger restaurants was headed for a trademark battle with a national chain, with the group sending a cease and desist letter to the company. Now we have learned that the dispute has moved forward.

According to a press release, Tasty Burger filed a consolidated notice of opposition today to all of Chipotle's Tasty Made marks that have been filed with the United States Patent and Trademark Office. In the release, Tasty Burger CEO David DuBois says that "Chipotle's Tasty Made brand has audaciously ignored Tasty Burger's efforts to protect its marks and goodwill amongst consumers....As long as Chipotle continues to flout the concepts of fairness and decency on their path to minimize and confuse our customer base, we will continue to fight them through all avenues available to us." An article in August from CNN quoted Tasty Made spokesperson Chris Arnold as saying "We fully intend to move forward with the name Tasty Made for our burger restaurant and strongly believe that we are on solid footing in doing so....We believe there is sufficient difference between the names and logo marks so as not to cause consumer confusion."

An article from Eater states that Tasty Made opens its first location in Lancaster, OH, today.

[Earlier Article]
Tasty Burger Issues Cease and Desist Request to Chipotle Over Its Tasty Made Logo, Mark, and Name

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