A popular restaurant guide that has been around for more than 30 years--and is known in part for its little maroon paperback books--has just been bought by one of the largest companies in the United States.
According to their website, Zagat Survey has been acquired by Google, a company that focuses on Internet search, cloud computing, and much more. While it is unknown what kinds of changes might come to Zagat, the article mentions that the people at the top of Zagat will remain involved with the business as co-Chairs and that time has been spent with Google senior management talking about their "mutual goals."
A Bloomberg article adds a bit more information to this story, stating that Google bought Zagat to add features that are geared toward local businesses as well as advertisers, with the Vice President of local, map, and location services at Google saying that Zagat will "be a cornerstone of our local offering--delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world."
For more information on the acquisition of Zagat by Google, please go to the links below.
[Zagat]
ZAGAT GOT GOOGLED
[Bloomberg]
Google Buys Zagat to Bolster Local Services
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