Wednesday, November 24, 2021

Amazon Fresh Supermarkets Plan to Open in Braintree, Saugus

A new grocery chain is on its way to the Greater Boston area, and it has a very familiar name.

An article from the Boston Business Journal states that Amazon Fresh is planning to open in Saugus, while the Patriot Ledger mentions that another location will be opening in Braintree. As indicated in both articles, the grocery store will use the latest technology to allow customers to do "walk out" shopping in which they scan their Amazon app, which tallies up the items in their carts as they shop, allowing them to skip the checkout line (customers can also shop the traditional way as well). In addition, Alexa will be set up at kiosks, with the Amazon virtual assistant helping customers find specific items.

Amazon also owns Whole Foods, which is more of a specialty market that focuses on organic foods while Amazon Fresh offers a wider variety of food items.

The Braintree location of Amazon Fresh will reside in the old Saks space at the Marketplace at Braintree on Grossman Drive, while the Saugus location will be located at the Saugus Plaza Shopping Center near where Route 1 and Walnut Street meet.

Thanks to @JeremyKrantz for initially bringing this to our attention.

by Marc Hurwitz (Also follow us on Twitter at @hiddenboston)

[A related post from our sister site (Boston's Hidden Restaurants): List of Restaurant Closings and Openings in the Boston Area]

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